Each time that your brand engages with your audience is an opportunity for you to make an emotional connection with them.
And when you engage with them after they make a purchase, is another opportunity to develop their emotional connection with you.
But you're probably wondering - what does an emotional connection have to do with your brand? Well, the answer is simple: It has EVERYTHING to do with it.
According to Gerald Aultman, Harvard Business Professor, 95% of our buying decisions are made in the subconscious mind.
Your audience's emotional connection plays a vital role to the subconscious when making buying decision.
So how can YOU do to improve your brand's connection with your audience & create brand loyalty?
✅ Create shareable content
✅ Use visual content that would allow your audience to connect with your brand
✅ Respond to comments & DM's
✅ React when you're tagged on social media
✅ Be proactive & start conversations with them!
✅ Comment on content made by your audience
And I know you probably think that it's a lot & that you "don't have the time" for it. So either hire out, or make the time. Because the long term benefits definitely weigh more than your lost time.